Back to All Events

Tasting Tour & Marketing Discussion at Capital Brewery

  • Capital Brewery 7734 Terrace Circle Middleton, WI, 53532 United States (map)

Hosted by the GMN, GWIB, MBA Food & Wine

Date: Mar 4, 2016 2:30 PM - 5:00 PM

Location: Capital Brewery, 7734 Terrace Ave, Middleton, WI 53562

Join us on Friday, March 4th for a "field trip" to Capital Brewery! GMN, GWIB and the MBA Food & Wine Club will meet at Grainger at 2:30pm and share Ubers to Capital Brewery in Middleton. Upon arrival, we will take a tasting tour ($7/person) and speak with Ashley Kinart, Head Brewmaster. After describing tasting notes of the beers on tap, she'll discuss her unique experience as a leading woman in the beer industry. Following her discussion, we will speak with a representative from the Sales & Marketing team about the distributor sales model, as well as the firm's current challenges in competitor mapping and marketing. Please bring $7 and plenty of questions for our hosts! Ubers will be sponsored by GMN, GWIB and F&W Club. Questions? Reach out to Jennifer Lane at lane7@wisc.edu.

Earlier Event: March 3
TAPS - City Bar
Later Event: March 5
The Contractions Concert